I wanted to post our newest label and give you a little tour of its features. As you know we're always tweaking our products to improve on the quality and packaging. I want to point out that on the back of the label you can find our website for those of you who forget it. Also of course we're proud to mention we are from Montreal. And below that our washing instructions that include the "Wear it to death!" slogan which we found to be a cute little addition which you wouldn't find on standard manufactured shirt labels. Lastly we decided to keep the "American Apparel" labels beneath our own to show that we're not just using any cheap tshirt, we're clothing you with the best we can afford.